Email address verification is one of the most important aspects of any business utilizing email for marketing. It ensures that your marketing lists are up to date and contains only valid addresses that can receive your emails. This is particularly important to avoid high bounce rates, which can damage your sender reputation and cause your messages to end up in spam folders or even blocked entirely by email service providers.
A simple email checker tool can help you determine whether an email address checker is valid by removing expired addresses, invalid syntaxes and fake addresses from your marketing list. This helps reduce the number of messages that fail to get delivered to their intended recipients and improves your deliverability and inbox placement score with email service providers.
There are a number of different types of email checker software and internet services (software-as-a-service and plugins) available, ranging from free to premium. All perform a similar set of checks to verify the existence, validity and deliverability of an email address. Most will check for syntax errors, checking that the address follows a standard format and doesn’t contain typos or other errors. Some may also check the domain and mail server to see if they exist and are configured to receive emails. Some will even perform a “ping” of the email address, simulating sending an email and seeing if the recipient’s mailbox responds to the request. Some services will also identify spam traps, real-looking but invalid addresses used by email service providers and anti-spam groups to catch malicious spammers.
If you have a large number of email addresses to check or are looking for a more comprehensive solution, there are more extensive and powerful email validation tools available that offer bulk verification and deduplication. These can be used to clean a large list of email addresses in real time, as well as being integrated with other services, such as MailChimp or Salesforce. Some of these tools also offer a developer API, making them ideal for use in more sophisticated marketing automation solutions.
For example, Rolosoft’s Bulk Email Validator is a simple to use and effective way to validate email addresses in real-time. This service is trusted by some of the world’s most successful companies, such as Uber and Dell, and offers a range of features including syntax validation, MX record verification and deduplication. To start using RoloSoft’s service, simply create an account and upload your list for validation. You can then download your verified list and use it for your email marketing campaigns. A good email checker should be capable of validating large lists of addresses quickly and accurately, saving you valuable time and improving the effectiveness of your marketing campaigns. In addition, the best email verification tools will provide accurate results and a high inbox placement rate, helping your communications reach the right people at the right time. This will ultimately result in better marketing returns and improved customer loyalty. In a world where customers expect to receive personalized and relevant communications from the brands they interact with, email verification has never been more important.